Business blog on innovation, leadership and conflict.
Self-awareness is the ability to be introspective, to identify one’s thoughts and emotions. It’s a skill that can be practiced and improved. Self-awareness is often underdeveloped in entrepreneurs but is critical to their success.
Entrepreneurs face many challenges and obstacles. By increasing their self-awareness entrepreneurs can select better courses of action. Consider the following examples:
Sofia started her business about 5 years ago. She’s taken workshops, webinars, and hired coaches on how to market her business. For all of her efforts, she remains stuck. She has some sales but her business isn’t developing the way she wants it to. She's working longer hours, attending more networking events, putting more effort into sales. But nothing is improving.
Olivier’s tried selling to one demographic for over a year. He’s tried several approaches without much success. As Olivier works on his self-awareness, he starts to realise that he’s not entirely comfortable in his target demographic. He’s trying to sell to them because that’s what he thought he had to do. Olivier stopped his efforts and reflected. He realised that his product would better serve another market, one that he was less familiar with. He would have to change his marketing and his approach but they would likely be more receptive.
For all of their similarities, Sofia and Oliver are different in one key aspect: Olivier is much more aware of how he is interacting with his environment. It’s this awareness that allows him to select more appropriate courses of action. A better learner turns into a stronger entrepreneur.
Have you had any ah-ha moments where self-knowledge changed the way you approached a situation? Feel free to share.
Allo there ~ I'm Renée and this is my blog on leadership and business development. Here I explore the nexus between leadership, conflict resolution, networks, innovation and prosperity.